Brisbane Small Business Search Engine Optimization: What It Is Today

Today small businesses compete for an ever-widening range of customers. Additionally there are many more niche or boutique small businesses that provide a narrow array of services or products and service a relatively local base of buyers. These people need long tail search results and that makes it easier to optimize their website to provide exactly the type of buyer they need; conversely, the wider horizon vendors a fighting an increasingly expensive battle for the same ears and eyes as those smaller companies in their niches.

Key Factors for Brisbane small business search engine optimization

Everything from the name of the website, the master URL (web address) to the content on the web pages plays a role in helping Google determine if the site is appropriate for the human performing the search. Delivering the best search results is, after all, the primary goal for Google and all search engines. This is exactly where small business search engine optimization enters the picture.

Staring with the URL of the website content is very important. If you sell grill blad steries then do your best to get the domain name grillbladsteries.com, or at least a reasonable derivative thereof. The domain name containing the keywords is a major first factor in getting organic search results but it does not stop there.

Content creators and web makers figure out ways to make search engines pick their site and bring it closest to the top of the search results. The first heading on the page, large font content, is also very important to search engines. Once the search both has harvested that text and the algorithm and ranking system has examined this content it will be compared to everything else on the page and weighted accordingly.

Meta tags, while not nearly as impacting as they once were the meta description tag does still play a role in Google results. In fact, when it exists, it is the choice to be returned to the searcher in the description of the website when the keywords also exist in the description tag. Stuffing the Meta description, or any other part of the HTML, could cause undue attention from Google in a not-so-good way.

Content on the page should be what a reader would want to see. Small business operators should avoid allowing their web developers to use flash or other highly intense graphic presentations on the sites main pages. Regardless of what may have been written Google does not prefer flash or graphics to real, readable textual content. Words, in this case, are worth a thousand pictures.

Much to Learn

In the early days all one needed to do to make the search engines happy was to stuff their content full of the appropriate keywords. Today this technique will actually get your site removed from the Google index and possibly black-listed from participating in the future without tremendous effort to get back in.

Brisbane small business search engine optimization is something almost anyone can learn. The question is can almost anyone do it well enough to generate a higher return than hiring a professional content creator? In most cases it is unlikely though understandable the small business operation may feel it is difficult to fit into the budget. Study, practice and application of that knowledge is the only way to know for sure.