Saturday, June 18, 2016
Brisbane Search Engine Optimization: Improving Your Site Code
For a successful Brisbane search engine optimization strategy, take into consideration that search engines look at content and also at the structure of the markup. They emphasize the importance of text content, page titles, keywords rich text, meta descriptions and information architecture. A website where quality of content and code prevails will rank higher in the major search engines. Here is some basic information about improving your source code from an SEO perspective.
Avoid 404 error pages
The 404 File Not Found page is presented to the user by the server as an error page. The user gets this message directly from the server of the website he is trying to visit. This error page is supposed to appear only when the server cannot find the requested location and is unsure of its status. Pay special attention when you decide to delete certain pages. Remember to redirect them to a main page of your site using the 301 (Moved Permanently) HTTP response codes. You can greatly improve the user friendliness of your website by creating a custom 404 page.
Keep away from orphan pages
An orphan page is a page that is not linked to another one an thus cannot be found by spiders. Search engines consider sites with orphan pages to be unprofessional, and not worthy of getting a high rank. This kind of website is under construction or is the result of a poor design process. Pay attention to the fact that some search engines do not index correctly websites that use HTML frames. When spiders crawl through your internal pages, they index each individual page and display them as orphan pages in search results. Create a JavaScript to check if the page is loading correctly, and load the frameset.
Use 301 redirect pages
To avoid displaying a 404 error page, set up a 301 redirect page. The code 301 means moved permanently and it is the easiest way to preserve your search engine rankings for that page. There are two ways of generating proper 301 redirect pages. Make a habit of reviewing the log files which contain data sent by your server. Search engine spiders often make critical decisions based on what your server tells them through the server's headers. Pay attention, an improper 301 redirect can cause you big problems to your Brisbane search engine optimization, since your website might fail and users will not be able to visit your pages.
Create a sitemap
A sitemap is a web page that lists all the pages on your website. They are intended both for users, to find easier the information they need, and for search engines to index pages. Your sitemap link should be right on your home page. In this way spiders are sent directly to the place where all your content information is gathered. Sitemaps can improve Brisbane search engine optimization, however, be advised that they only take into consideration a limited number of links to those pages.
For a successful Search Engine Optimization strategy, take into account all of the aspects presented here. It takes time, effort and patience to achieve a higher rank in the main search engines.
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