Local Business SEO Brisbane: How to Rank Your Local Business

If you own, or do online marketing for a local business, you understand the challenges that come with this kind of campaign vs. that of a non geo-specific brand. local business SEO Brisbane is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other. Before you go ahead and start chasing links, there is a lot of up-front work needed on your website to ensure that you are able to get the best possible results, especially if you want to rank within the local pack listings.

Google My Business

If you have not already, you will need to claim your Google My Business page. All you need to know is that once you have set it up, you should include the following:

• Add a long, unique description that’s formatted correctly and includes links.
• Choose the correct categories for your business.
• Upload as many photos as possible.
• Add a local phone number to your listing.
• Add your business address that’s consistent with that on your website and local directories.
• Upload a high-resolution profile image and cover photo.
• Add your opening times/days (if relevant).
• Get real reviews from customers (I’ll come onto this).

NAP (Name, Address, Phone Number)

Consistency is key here. You need to ensure that you have your full NAP across your whole website. Furthermore, you must use the exact same details or format when you mention your address on other websites (i.e. local citations).

Local Reviews

Local reviews have a direct impact on local search rankings, so you will want to spend some time acquiring them. It is worth mentioning that local business SEO Brisbane does not just mean Google reviews. You will also want to focus on getting reviews on your Yelp page, along with other local directories. Your first priority should be Google reviews though.

Local On-Page SEO Factors

On-page SEO for local businesses conforms to some pretty old school SEO tactics. There is quite a large weighting towards the on-page content in the local search listings, so it’s important that, where possible, you squeeze the most value out of your content.

SERP Click Through Rate

Another ranking signal that is being talked about a lot more is CTR from the SERPs. It is no wonder that this is such a strong signal because it is used as one of Google’s core Quality Score measures within their Adwords platform. It makes sense that they would measure the user experience that searchers are getting with this metric.

Local Link Building & Citations

Link building within local business SEO campaigns is incredibly important and it is also something that is often overlooked. Compared to standard SEO campaigns, local SEO relies much more on links from other local websites that are really relevant to your business. It is less about getting links from high authority and more about getting links from websites local to you that are talking about similar things to what you do. This means that local directories are a useful resource for link building, especially when it comes to building citations. These citations do not even need to be linked, as long as they are referencing your business NAP consistently in the same way.