It does not matter how innovative your products or
services are. If people cannot find you online, you are going to have a
seriously tough time sustaining the momentum you need to propel a growing
business to success. So instead of dismissing the tremendous potential involved
with Brisbane local business search engine optimization, consider implementing these
techniques into your SEO marketing plan:
Building Full-fledged Social Media Accounts
A local business can thrive on Brisbane local business search engine optimization without even having a website. It’s true. Local SEO has come so far and
has dominated so much of search that having a conventional website is not
required for local SEO success. But in the 2013 Local Search Ranking Factor,
they placed the importance of a locally-optimized website at 18.8 percent,
calling it as on-page signals. Does a website help? Sure, of course. But for
local SEO, it is the local factors that matter most.
This leads to the point that many businesses miss, which is your customers are using your place page or social-media page as your de facto website. Instead of visiting your website, many customers choose instead to check you out on Facebook, UrbanSpoon, Yelp or TripAdvisor. At least on Urbanspoon, they can see a star rating, or a review. With a simple query, people can find out everything that they want to know:
With the recent rollout of the new Google My Business platform, local search experts are insisting more loudly than ever that it is important to fill out all your information as completely as possible. The Google My Business update is the biggest merchant-facing update Google has ever released for local businesses. And now, you need to make sure that your business lives as prominently as ever on this massive local business search engine optimization tool.
Begging for reviews.
The good thing about local search is that it is mostly under your control. You create your local listings, optimize your Google My Business page, pimp out your Facebook account and do all the other things that bump you to the top of local search results. There is one thing that you cannot completely control. Reviews. You cannot force users to post their review on Foursquare or Yelp or give you a five-star rating on Google+. But you can encourage them to do it.
There are plenty of ways to motivate users to give reviews. In exchange, you can provide them with free drinks, a shout-out on Facebook, discounts, props, whatever. At the very least remind them to leave a review. Post a sign on the counter or the door so they can leave a review. Put a QR code on the table or menu allowing them to scan and review. Have your service personnel ask for reviews at checkout. Place a kiosk in the lobby for them to leave a review. Sometimes, all people need is a little nudge.
Reviews are so essential for local search optimization that it’s worth it to go the extra effort and beg for these things. Why does this matter? Because of local business search engine optimization.
This leads to the point that many businesses miss, which is your customers are using your place page or social-media page as your de facto website. Instead of visiting your website, many customers choose instead to check you out on Facebook, UrbanSpoon, Yelp or TripAdvisor. At least on Urbanspoon, they can see a star rating, or a review. With a simple query, people can find out everything that they want to know:
With the recent rollout of the new Google My Business platform, local search experts are insisting more loudly than ever that it is important to fill out all your information as completely as possible. The Google My Business update is the biggest merchant-facing update Google has ever released for local businesses. And now, you need to make sure that your business lives as prominently as ever on this massive local business search engine optimization tool.
Begging for reviews.
The good thing about local search is that it is mostly under your control. You create your local listings, optimize your Google My Business page, pimp out your Facebook account and do all the other things that bump you to the top of local search results. There is one thing that you cannot completely control. Reviews. You cannot force users to post their review on Foursquare or Yelp or give you a five-star rating on Google+. But you can encourage them to do it.
There are plenty of ways to motivate users to give reviews. In exchange, you can provide them with free drinks, a shout-out on Facebook, discounts, props, whatever. At the very least remind them to leave a review. Post a sign on the counter or the door so they can leave a review. Put a QR code on the table or menu allowing them to scan and review. Have your service personnel ask for reviews at checkout. Place a kiosk in the lobby for them to leave a review. Sometimes, all people need is a little nudge.
Reviews are so essential for local search optimization that it’s worth it to go the extra effort and beg for these things. Why does this matter? Because of local business search engine optimization.
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